Installed this on both FF and Chrome. You can see names of third party domains attached to the page you're viewing, their tracking status, and adjust the amount of interaction of each domain.
I also use NoScript, AdBlock, uBlock Origin, and Disconnect.
My experience(other peoples mileage may vary)and layman's deducement is that targeted ads generally target only a user's IP.
If people receive real paper mail with targeted ad content relevant to their internet searches and visits, this would almost entirely be a result of having submitted personal information(real name, real street address, etc.) to a site.
As I've alluded to in other posts, targeting ads(or enhancing the users experience, as the ISPs like to describe it) is acceptable to some and not to others.
Personally, I prefer to have no connection between my searches and resultant ads. Having a few good tools installed helps cut down on some of the snooping.
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