One of the new PETA commercials shows a hooded Ku Klux Klan member walking into a meeting of the purebreds-only American Kennel Club, where the members eye him suspiciously. He gets the group to concede that they both believe in the “sanctity of pure bloodlines” and a master race. He sits down, saying, “I’ll fit right in here.” Then the message “All dogs are created equal” flashes on the screen.
http://cityroom.blogs.nytimes.com/2008/02/13/peta-vs-the-dog-show/?hp