The link you put for the film doesn't work. next time leave out the parentheses. Here's where you can watch the film for free: http://www.comingsoon.cz
Try watching it through the eyes of of a NON-Zoo! This may the best film so far to help explain Zoo-Rights. The fiction and humor make it palatable for others I think, Take a peek at the Praise-Critique section of their website - all positive reactions from a pretty impressive spectrum of media and personalities (Peter Singer's no surprise :-))